ROI/ROAS Calculator

ROI/ROAS Calculator with Editable History | Marketing Analytics Tool

ROI/ROAS Calculator

Q: How do I interpret the ROAS value?

ROAS is expressed as a multiplier. For example: 1x ROAS: You’re breaking even (earning $1 for every $1 spent) 2x ROAS: You’re earning $2 for every $1 spent 4x ROAS: You’re earning $4 for every $1 spent Generally, a ROAS of 4x or higher is considered excellent for most digital marketing campaigns, but this varies by industry and profit margins.

Calculate, save, and edit your marketing ROI and ROAS calculations with full history tracking.

Calculator Inputs

Ad Spend ($)

Revenue Generated ($)

Additional Costs ($)

Campaign Name (Optional)

Create custom lists to quickly select common values for your calculations.

Ad Spend Presets

Revenue Presets

Calculation Results

ROI (Return on Investment)

128.57%

ROAS (Return on Ad Spend)

5.00x

Total Profit

$3,500.00

Profit Margin

70.00%

Total Investment

$1,500.00

Calculation History

All your calculations are saved with full input details. Click "Edit" to modify any calculation.

No calculation history yet. Perform a calculation to see it here.

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What is the difference between ROI and ROAS?

ROI (Return on Investment) measures the overall profitability of an investment, taking into account both ad spend and additional costs. It’s calculated as (Revenue – Total Investment) / Total Investment * 100%.

ROAS (Return on Ad Spend) focuses specifically on the effectiveness of advertising spend. It’s calculated as Revenue / Ad Spend. ROAS is typically expressed as a ratio (e.g., 4.5x).

Can I edit my saved calculations?

Yes! Every saved calculation in your history is fully editable. Click the “Edit” button on any history item to modify:

Campaign name
Ad spend amount
Revenue generated
Additional costs

When you save your edits, the calculator will automatically recalculate the ROI, ROAS, profit, and other metrics based on your updated inputs.

How is my data stored and protected?

This calculator uses your browser’s localStorage to save:

All your calculation history with complete input details
Your custom lists for ad spend and revenue presets

Your data remains on your device and is never sent to any server. This ensures complete privacy for your financial calculations. If you clear your browser data or use a different browser/device, your saved data will not be available unless you export and import it.

How do I interpret the ROAS value?

ROAS is expressed as a multiplier. For example:

1x ROAS: You’re breaking even (earning $1 for every $1 spent)
2x ROAS: You’re earning $2 for every $1 spent
4x ROAS: You’re earning $4 for every $1 spent

Generally, a ROAS of 4x or higher is considered excellent for most digital marketing campaigns, but this varies by industry and profit margins.